Every aspect of the new WorldSpace ad is too good! Be it the WorldSpace Signature tune played in a Hindustani style or the music shop or the Hindustani music lover (look at his expressions!) and then, of course, A.R.Rahman! Does he look cool! And then, the lines in the ad!
“So you love Indian Classical music? You spend every rupee you can on Ravi Shankar, Bhimsen Joshi? But, can a music lover ever have enough?” asks Rahman.
Yeah, can a music lover ever have enough? What is it that is there in music that never lets you feel you have had enough of it? What is there in music that makes you feel that every time you listen to it, you are elevated to a new state of bliss altogether?
Continue reading →